América do Sul

URI permanente desta comunidadehttps://bibliotecadigital.tse.jus.br/handle/bdtse/9850

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2016 - 201912020 - 20211

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Autor: search.filters.author.Massuchin, Michele Goulart

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Agora exibindo 1 - 2 de 2
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    Artigo
    Political communication, television advertising and elections in Brazil : a longitudinal analysis of two major parties' use of free electoral advertising time
    (2021) Massuchin, Michele Goulart; Cavassana, Fernanda; Cervi, Emerson Urizzi; Tribunal Superior Eleitoral
    A longitudinal analysis of the use of televised electoral advertising by the two political parties that have been the central actors in presidential elections in post-democratization Brazil: the Workers' Party (hereinafter referred to using the Portuguese acronym the 'PT') and the Brazilian Social Democracy Party (hereinafter referred to using the Portuguese acronym the 'PSDB'). The objective is to identify patterns and changes in Brazilian electoral advertising between 2002 and 2018 with reference to Brazil's system of free electoral advertising time (hereinafter referred to using the Portuguese acronym 'HGPE'), more of which has been allocated to these two parties than to any other. Despite the increasing use of other forms of electoral campaigning, HGPE is central to presidential contests and demarcates political time and parties' agendas. It is therefore relevant to understand how use of this campaign component has been developed over time, taking into account two factors: messages and strategies. The quantitative content analysis considers 90 days of PT and PSDB block format advertising during the first rounds of five election contests. The results reveal that changes in messaging tend to be decided on by the parties (with the PT emphasizing public policies and the PSDB emphasizing image building) whereas the strategies employed depend on the context of each election and are less specific to either party.
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    Artigo
    Debate online y campaña electoral en Brasil : los comentarios de los electores en las webs de candidatos en 2014
    (2016) Campos-Domingues, Eva; Massuchin, Michele Goulart
    Análisis del debate electoral en Internet. Se utiliza un conjunto de variables y categorías para medir, cuantitativamente, cómo se materializa el debate en un espacio específico: las páginas webs de campaña de Dilma Rousseff (PT) y Marina Silva (PSB). El análisis toma en consideración a los 6.406 comentarios registrados en los posts de las dos páginas analizadas a lo largo de los 90 días de la campaña electoral en Brasil en 2014.