(2016) Moraes, Thiago Perez Bernardes de; Tribunal Superior Eleitoral
It assesses whether in Brazil there is some correlation between the electoral interest and the interest in newspapers. It developes two frequencies of the Beta type on Google Trends, one for the topic newspaper and another for the topic election for a period of 10 years, from 2004
to 2014. The results show that there is a strong positive correlation between these two tracks of interest (r=0,213, p <0,001), indicating that the voter during election campaigns, searches the newspapers to be informed and make their decision.
