Quando a voz do eleitor pouco ecoa para os candidatos : estudo de caso do HGPE em Curitiba 2012

Abstract

O reconhecimento do início da campanha eleitoral propriamente dita é marcado pela veiculação do Horário Gratuito de Propaganda Eleitoral (HGPE) no Rádio e Televisão. O HGPE é um importante espaço de persuasão e exposição do discurso das elites políticas. Com base nos dados obtidos pelo Grupo de Pesquisa Comunicação Eleitoral , do Programa de Pós-Graduação em Comunicação, da Universidade Federal do Paraná (UFPR), este trabalho pretende refletir sobre o primeiro turno das campanhas eleitorais dos três principais candidatos à prefeitura de Curitiba em 2012, Gustavo Fruet, Ratinho Júnior Luciano Ducci. Realizando uma análise de conteúdo (AC) comparativa das temáticas de campanha abordadas nos programas dos três candidatos durante o HGPE televisivo e radiofônico. Estes temas são comparados com a opinião dos eleitores, indicada nas pesquisas eleitorais realizadas por institutos, sobre os principais problemas que Curitiba enfrentava naquele momento. Nossa hipótese é de que, os principais problemas apontados pela população estariam contemplados durante a propaganda eleitoral. O estudo constatou a confirmação parcial de tal hipótese.

En Brasil, el inicio de una campaña electoral es comprobado por la transmisión de los programas electorales en radio y televisión (HGPE). Eses contenidos son fundamentales para transmitir los discursos de las elites políticas. Con las informaciones del Grupo de Investigación Comunicación Electoral (UFPR) ese artículo estudia las campañas de Gustavo Fruet, Ratinho Júnior Luciano Ducci en la primera vuelta de las elecciones a alcaldía de Curitiba. Con un análisis de contenido comparativo entre los temas de campaña y los datos de los institutos de opinión pública a respecto de los anhelos de la población. Creemos que los problemas que la gente indicaba estarían en las propuestas de las campañas electorales. El estudio observó una confirmación parcial de esa idea.

The accreditation of the start of the political campaign itself is defined by the placement of the Free Political Advertising Time (HGPE) in Radio and Television stations. The HGPE is an important space of persuasion and exposure of the political elites' speeches. Based on the data obtained by the "Comunicação Eleitoral" Research Group, created by students of the Communication Graduate Program of the Federal University of Paraná (UFPR), this paper aims to reflect on the first round of the political campaigns placed by the three leading candidates for mayor of Curitiba, in 2012, Gustavo Fruet, Ratinho Júnior e Luciano Ducci. Performing a comparative content analysis (CA) of campaign themes addressed in the programs broadcast by each of the three candidates during the HGPE aired in television and radio stations. These themes are compared with the opinion of voters indicated in the polls carried out by institutes, addressing the main problems Curitiba was facing at that moment.

The accreditation of the start of the political campaign itself is defined by the placement of the Free Political Advertising Time (HGPE) in Radio and Television stations. The HGPE is an important space of persuasion and exposure of the political elites' speeches. Based on the data obtained by the "Comunicação Eleitoral" Research Group, created by students of the Communication Graduate Program of the Federal University of Paraná (UFPR), this paper aims to reflect on the first round of the political campaigns placed by the three leading candidates for mayor of Curitiba, in 2012, Gustavo Fruet, Ratinho Júnior e Luciano Ducci. Performing a comparative content analysis (CA) of campaign themes addressed in the programs broadcast by each of the three candidates during the HGPE aired in television and radio stations. These themes are compared with the opinion of voters indicated in the polls carried out by institutes, addressing the main problems Curitiba was facing at that moment We believe that the main issues stated by the population were covered during the political campaign. The study found partial confirmation of this theory