A conveniência dos algoritmos : o papel do YouTube nas eleições brasileiras de 2018

Abstract

Traz apontamentos sobre os modos de ação da plataforma YouTube, a atividade dos algoritmos e as estratégias dos actantes, humanos ou robôs, no cenário político eleitoral brasileiro de 2018, no qual predominaram os temas da campanha do candidato Jair Bolsonaro e o discurso conservador que marcou sua trajetória até a presidência do Brasil.YouTube has been identified as a platform for the dissemination of conservative ideas, which develop an alternative model of influence that favors the promotion of issues with a conservative bias in opposition to the notions of social justice and human rights. From a survey of the top-recommended videos on YouTube during the 2018 Brazil elections, the study points out the ways this platform worked, the activity of the algorithms and the strategies of the humans or robots actants in Brazilian electoral political scene, in which predominates the strong presence of the themes related to Jair Bolsonaro s presidential campaign and the conservative discourse that marked his trajectory to the presidency of Brazil.